The Ship of Theseus: The Lanham Act, Chanel and the Secondhand Luxury Goods Market

The ship wherein Theseus and the youth of Athens returned had thirty oars, and was preserved by the Athenians down even to the time of Demetrius Phale- reus, for they took away the old planks as they de- cayed, putting in new and stronger timber in their place, insomuch that this ship became a standing ex- ample among the philosophers, for the logical ques- tion of things that grow; one side holding that the ship remained the same, and the other contending that it was not the same. – Plutarch1