The Power of Being Present: Lessons from Diplomacy in Latin America and the Caribbean for the Private Sector

Successful modern diplomacy and private sector engagements require being physically present. Based on the experience of the authors in diplomacy and corporate government affairs, this article argues that the trust that forms the basis of effective diplomacy and corporate engagement with the communities in which they operate is established best through direct physical interaction. With examples from Latin America and the Caribbean, the article explores how both diplomacy and corporate government affairs have evolved into a model of being present that emphasizes seeking to empower local populations. The article delves into how and why the United States carries out its policy, engages with governments and societies overseas, and the lessons for the private sector that can be learned from how embassies operate and how diplomats practice the art of diplomacy.

Using Microsoft’s approach as an example, the article shares cases of how companies also can seek to empower communities through their physical presence.