Searching inside Google: Cases, Controversies and the Future of the World's Most Provocative Company

For a company whose motto is "Don't be evil," Google certainly has its share of detractors. The company is at the center of numerous controversies that will determine how people use the Internet, find information, and communicate with each other. The past year has involved both business launches and legal decisions that will reshape Google's future, alter the online environment, and potentially revise copyright and trademark law, including: the marketing of trademarks in online search, the proposed Book Search settlement, the Viacom v. YouTube copyright infringement case, and looming antitrust investigations. The article explores the future of Google as it consolidates its control over online search and advertising and expands into telecommunications, mobile devices and cloud computing.