Professional Trade Names: Unprotected Commercial Speech: <i>Friedman v. Rogers</i>, 440 U.S. 1 (1979)

I. Introduction II. The Facts III. Commercial Speech and the Supreme Court IV. The Friedman Decision V. Analysis … A. The Underlying Assumptions … B. Trade Names May Mislead: The Court’s Justifications … C. The Paternalistic Approach … D. The Friedman Impact VI. Conclusion