Against Notice Skepticism in Privacy (and Elsewhere)

The article explores innovative new ways to deliver privacy notice. According to the California law, a company offering an online service should be linked to a privacy policy due to the fact that consumers compare privacy policies in order to decide what services to use. It informs that the U.S. Federal Trade Commission is responsible for enforcing consumer privacy online and is guided by a set of principles which include notice/awareness, choice/consent and integrity/security.