these circumstances, the activity which the lawyer undertakes in communicat-

ing with such representatives and the type of information transmitted to the individual are functionally similar to and serve the same purpose as advertis- ing permitted under Rule 7.2. [8] Communications authorized by law or ordered by a court or tribunal include a notice to potential members of a class in class action litigation. [9] Paragraph (e) of this Rule permits a lawyer to participate with an organization which uses personal contact to enroll members for its group or prepaid legal service plan, provided that the personal contact is not undertaken by any lawyer who would be a provider of legal services through the plan. The organization must not be owned by or directed (whether as manager or otherwise) by any lawyer or law firm that participates in the plan. For example, paragraph (e) would not permit a lawyer to create an organization controlled directly or indirectly by the lawyer and use the organization for the person-to- person solicitation of legal employment of the lawyer through memberships in the plan or otherwise. The communication permitted by these organizations also must not be directed to a person known to need legal services in a particular matter, but must be designed to inform potential plan members generally of another means of affordable legal services. Lawyers who participate in a legal service plan must reasonably assure that the plan sponsors are in compliance with Rules 7.1, 7.2 and 7.3(c). Definitional Cross-References “Known” See Rule 1.0(g) “Written” See Rule 1.0(o) History: Amended December 3, 1996, effective March 4, 1997; amended April 11, 2006, effective July 1, 2006; amended August 5, 2014, effective October 6, 2014; amended June 25, 2019, effec- tive September 1, 2019; amended February 6, 2024, effective April 15, 2024.