Legal Scholar

Jacob Jacoby

New York University

Publications

Years Active

Journals

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Affiliations

New York University 2

Institutions as they appear on this author's publications, most frequent first.

Publishes In

Cardozo Arts & Entertainment Law Journal1 Marquette Intellectual Property Law Review1 Roger Williams University Law Review1 Santa Clara High Technology Law Journal1

Publications

2000s4

Considering the Who, What, When, Where and How of Measuring Dilution

24 SANTA CLARA HIGH TECH. L.J. 601 (2008) · Santa Clara High Technology Law Journal · 2008
Sense And Nonsense in Measuring Sponsorship Confusion

24 CARDOZO ARTS & ENT. L.J. 63 (2006) · Cardozo Arts & Entertainment Law Journal · 2006
Continuing Commercial Impression: Applications and Measurement

10 MARQ. INTELL. PROP. L. REV. 433 (2006) · Marquette Intellectual Property Law Review · 2006
It It Rational to Assume Consumer Rationality? Some Consumer Psychological Perspectives on Rational Choice Theory

6 ROGER WILLLIAMS U. L. REV. (2000) · Roger Williams University Law Review · 2000

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