David J. Franklyn

Publications

• GOING NATIVE: CAN CONSUMERS RECOGNIZE NATIVE ADVERTISING? DOES IT MATTER?
  Yale Journal of Law and Technology · 2018

• Debunking Dilution Doctrine: Toward a Coherent Theory of the Anti-Free-Rider Principle in American Trademark Law
  56 UC L.J. 117 (2004) · UC Law Journal · 2004

• The Apparent Manufacturer Doctrine, Trademark Licensors and the Third Restatement of Torts
  49 CASE W. RES. L. REV. 671 (1999) · Case Western Reserve Law Review · 1999